Moonfare x HG

For this feature, I partnered with Moonfare to create a cinematic interview with Steffen Pauls, Moonfare’s Founder and CEO, in conversation with Nic Humphries, Senior Partner at Hg. The piece explores Hg’s unique approach to software as a defensive investment strategy—and how overlooked sectors like tax and compliance can reveal extraordinary potential.

As Director and Director of Photography, I led a full film crew through a one-day shoot in central London, focusing on clean visuals and enhanced natural lighting to support the depth of the conversation. We aimed to strike a balance between high production value and authenticity—giving the content a polished, executive tone while keeping it grounded and personal.

Take a look behind the scenes to see how we built the interview environment, to bring this interview to life.